Local Internet Marketing

Local Internet Search Marketing has exploded over the last few years.
In fact, over the last 3 years local search has increased 76%.
It is important that local businesses understand the value of being in front of their potential clients looking for them on Google and Yahoo.
52% percent of all local searches are done with the intent to make a purchase and 8 out of 10 of those will make a phone call or visit! There are different ways to capture that local online traffic.
You have Google Local maps.
This area of the page has a local map and geographically tied to your local physical address.
You can add a free listing in this section by creating a free business profile under the Google Map Center.
It usually takes a couple of days for your listing to go live.
The second part of the page is called the Organic Search results.
This part of the page is all about relevancy.
Google and Yahoo want to make sure the content on your page matches your meta data and title tag.
Linking has become much more important part of the organic listings.
If you can have your site listed on industry relevant sites, Google will see you as a trusted source of information.
Finally the third part of the page is pay per click or paid search called Google AdWords or Yahoo Search.
This is a very effective way to place your website across a myriad of keywords and control geographically where you ad comes up.
Local Internet Search Marketing must be an essential piece of your local marketing efforts.
For more information about local search visit www.
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